FIRST THINGS FIRST
We tend to minimize the importance of personality. When we say that somebody has a good personality, we usually mean they're likable. But there's a lot more to it than that. For example, when a leader is looking to expand his team, his prime objectives are to establish three things:

1. Can you do the job
2. Will you do the job, and
3. Will you fit in with the team

Your personality has a significant impact on all three of these objectives. because of that fact, leaders make use of a variety of formal and informal personality assessments in order to observe how you handle relevant activities, such as solving problems, managing others, working in teams, complying with rules and regulations, coping with stress and more.  So, the first thing you need to understand is that your personality is directly tied to performance, not popularity. 

PERSONALITY INDICATORS
There are many elements of personality, and each one offers its own unique insight into how you can make a more meaningful contribution to your life and the lives of those you're destined to serve. Focus, self-motivation, diligence and honesty are not only virtues, but also personality traits. Some personality traits are natural. Others must be practiced. Either way, your personality traits have considerable impact on how you show up in the world and what you're best suited to do.

I remember when I was learning to play the trumpet. Because I loved the instrument dearly, I was overjoyed to meet an Afro Cuban musician who had played with the National Symphony. Soon after we met, I asked him to show me some drills for trumpet mastery. He shared three exercises with me right away. When I happened to run into him a couple of weeks later, he asked how I was doing with the drills he had given me. As soon as I told him I had not done them for a few days, he flatly told me, "The trumpet is a very demanding lover. She will not accept inconsistency. You'll never be a serious trumpet player if you cannot master those drills. Maybe you'll be good at something else... But not the trumpet."  

The trumpet suited my taste in music, but not my personality type. That is, I loved the sound, but I didn't have the methodical discipline to master the trumpet. Here, it's worth repeating that the most important aspect of personality is the way it is directly tied to performance. In order for you to achieve and sustain excellence, your personality must be closely aligned with the tasks most strongly associated with your craft.

Many years after my trumpet-playing, I was introduced to personality assessment instruments, commonly referred to as "personality tests." I found the Enneagram very interesting but Myers-Briggs has always been my favorite. ​The basis of Myers-Briggs is that every individual has a primary mode of operation within four categories:
             

1. Our flow of energy
2. How we take in information
3. How we prefer to make decisions
4. The basic day-to-day lifestyle that we prefer

Within each of these categories, we "prefer" to be either:

1. E/I: Extraverted or Introverted
2. S/N: Sensing or iNtuitive
3. T/F: Thinking or Feeling
4. J/P: Judging or Perceiving [1]

My personality type is ENFJ, who are described as "natural-born leaders, full of passion and charisma. Forming around two percent of the population, they are oftentimes our politicians, our coaches and our teachers, reaching out and inspiring others to achieve and to do good in the world. With a natural confidence that begets influence, ENFJs take a great deal of pride and joy in guiding others to work together to improve themselves and their community..." [2]

One thing that I enjoy about personality assessment is that it is not geared towards abstract navel-gazing. When you really explore the details of your personality type, you will gain valuable insights into optimal fields of study, professional careers, strengths and weaknesses. Most importantly, personality assessments tend to be outcome driven.  They provide actionable behaviors and habits related to performance. For example, as subordinates, ENFJ's tend to be quick learners and excellent multitaskers. People with the ENFJ personality type are able to take on multiple responsibilities with competence and good cheer. As colleagues, ENFJs’ desire to assist and cooperate is even more evident as they draw their coworkers into teams where everyone can feel comfortable expressing their opinions and suggestions, working together to develop win-win situations that get the job done. While perfectly capable as subordinates and colleagues, ENFJs’ true calling, where their capacity for insightful and inspiring communication and sensitivity to the needs of others really shows, is in managing teams. As managers, ENFJs combine their skill in recognizing individual motivations with their natural charisma to not only push their teams and projects forward, but to make their teams want to push forward. [3]
 
WHO ARE YOU... REALLY?
Identity is complex and multifaceted. Ancestry, culture, nationality, gender and class are just a few of the factors that determine who you are. In the Yoruba tradition of West Africa, there are elaborate rituals and ceremonies that help people answer the eternal question, Who am I? As a result, more and more people are gravitating towards knowing more about the extensive pantheon of Orisa, as well as the almost inexhaustible information found in the sacred text, called the Holy Odu. 

The prevailing idea is that you will be more successful, happier and more comfortable once you have found yourself. And while I wholeheartedly accept that notion, I am also certain that knowing who you are is only the beginning. Long term success also requires that you know how to show up; how to express yourself. That is, you must know how to demonstrate your natural gifts and talents in ways that complement your environment and get the job done.  Getting the job done requires a balanced assessment of the weaknesses, as well as the strengths of your personality type. Let's take another look at ENFJ.  

ENFJ Weaknesses:

• Overly Idealistic – People with the ENFJ personality type can be caught off guard as they find that, through circumstance or nature, or simple misunderstanding, people fight against them and defy the principles they’ve adopted, however well-intentioned they may be. They are more likely to feel pity for this opposition than anger, and can earn a reputation of naïveté.
• Too Selfless – ENFJs can bury themselves in their hopeful promises, feeling others’ problems as their own and striving hard to meet their word. If they aren’t careful, they can spread themselves too thin, and be left unable to help anyone.
• Struggle to Make Tough Decisions – If caught between a rock and a hard place, ENFJs can be stricken with paralysis, imagining all the consequences of their actions, especially if those consequences are humanitarian.

ENFJ Strengths:

• Tolerant – ENFJs are true team players, and they recognize that that means listening to other peoples’ opinions, even when they contradict their own. They admit they don’t have all the answers, and are often receptive to dissent, so long as it remains constructive.
• Altruistic – Uniting these qualities is ENFJs’ unyielding desire to do good in and for their communities, be it in their own home or the global stage. Warm and selfless, ENFJs genuinely believe that if they can just bring people together, they can do a world of good.
• Natural Leaders – More than seeking authority themselves, ENFJs often end up in leadership roles at the request of others, cheered on by the many admirers of their strong personality and positive vision.

CONCLUSION
If there is one thing that makes the difference between average and exceptional performance, it is self awareness. Too often, people limit their self assessment to their likes and dislikes. Authentic self awareness, however, demands that you discover why you like certain activities and dislike others. It means learning to live with yourself - even those aspects of your personality that you would rather not acknowledge. Even more valuable than awareness is the way in which it enables a clear understanding of how to apply your personality traits strategically so that you can create specific outcomes. Without the ability to manifest your vision of life, according to your personality traits, you will remain incomplete and unfulfilled. There can be no maturity without full self expression. Ultimately, as you reconcile the contradictions of your personality in the full expression of your natural gifts and talents, you will achieve greater levels of success personally and professionally. 

​Check out my podcast episode on personality: Your Culture IS Your Brand

Obafemi Origunwa, MA | ObafemiO.com
#PersonalPriesthood 
#LiveTheMedicine

Beyond great skills, great tools, and great credentials, there's but one secret to competitive advantage for African American professionals: Culture!

In my podcast and in other blog posts, I have alluded to the fact that African American culture is an operating system that organizes and perpetuates our shared values. Beyond that fact, it's important to also emphasize the reality that our culture is not neutral. It is biased in favor of Black people. Everything in the culture, from beauty standards to work ethic to family structures, is designed to support Black excellence. 

For all of you upwardly mobile African American professionals who are committed to changing your lives from ordinary to amazing, you must turn to the culture for competitive advantage. This reaches far beyond climbing the corporate ladder. Some key benefits of leveraging the culture include: unleashing your full potential; working to thrive, not just survive; being part of a real community; making a positive impact; living free of toxins and stress; being a global citizen; and living in alignment with your Ancestral Promise.  

HOW DOES THE CULTURE CREATE COMPETITIVE ADVANTAGE?
African American professionals have to meet five essential needs in order to achieve competitive advantage. To the extent that you - the African American professionals - can meet those needs for yourselves, you will unleash greater degrees of creative potential. In this way, strong cultural affiliation inspires intrinsically-motivated, passionate, loyal and dedicated Black professionals. 

1. African Americans need to be able to articulate the culture's vision clearly and succinctly. Very few African Americans are even aware of a shared cultural vision. Even fewer can articulate that vision. However, your ability to communicate the culture's vision clearly and succinctly, better prepares you to function as a cultural ambassador and, in turn, form strategic alliances.
2. African Americans need to be surrounded by colleagues and co-workers who share their values. It's the same from elementary school playgrounds to university dorms to professional break rooms; African Americans perform at a higher level when they don't have to expend so much energy either trying to make sure White people are comfortable or understand what they are doing. 
3. African Americans need to be celebrated for their successes. Whether it's participation in local festivals or sharing the spoils of success - i.e., flossing - African American culture encourages the visible celebration of personal success to the extent that it even rewards people who are good at celebrating. I'm reminded of professional football players, whose notorious end zone dances inspire other players and fans alike. 
4. African Americans need to be part of a movement with clear goals. We are faithful believers. When driving toward a new bold new reality - i.e., the Civil Rights Movement - our people have rallied the strongest for one other when compelled to achieve a visionary goal that everyone was clear about and wanted to see the entire group achieve.
5. African Americans need to be part of a culture that delivers meaning.  This encompasses both profit as well as impact. We prefer to do well while we do good.  Money is important but it is never enough to truly inspire the general population of Black professionals.  After their basic needs have been met, most African Americans will lose interest, if financial gains are all that is at stake. Meaning, purpose and service are key components to activating the spirit of competitive advantage in Black people. 

Culture has the power to inspire African American professionals to move themselves, to move mountains, and to support each other in a way that is truly unique. And if you couple it with cutting edge professionalism, supported by great technology, culture creates absolutely the most powerful competitive advantage for African Americans.

Culture & Competitive Advantage
Your ability to leverage the culture can create competitive advantage primarily because the culture can be imitated, but it cannot be duplicated. Unlike a product, a price point, or technological system, culture is something that comes out of the collective consciousness of the people. If you haven't lived it, you won't really know it form the inside out. For African American professionals who actively leverage the culture, they experience the ways in which it provides an environment that supports stronger networking, relationship-building, and loyalty. Not only that, when we're all on the same page, we also enjoy greater productivity and an increased sense of ownership. 

In conclusion, here's a three-part, intentional process for organizing your professional development around strong cultural values:

• Define the culture: Have you clarified the driving values, beliefs, and behaviors that help you to distinctively serve your clients, coworkers and family members (including the ancestors)?
• Align the culture: How do you turn your values into ongoing norms of behavior within your day-to-day activities? TIP: Associate with, and do business with the right Black people. 
• Study the culture: How are you getting and giving feedback? High-performing professionals religiously embrace opportunities to exchange ideas. Ensure that you gather input and feedback from colleagues, mentors and the people you serve.​

YOU'RE A BLACK PROFESSIONAL
If you haven't figured this out by now, allow me to hip you to a little secret; your culture is the special sauce that helps to distinguish you from everybody else in your field and profession. Of course, you have to know your job, be prompt and well-groomed. But those are just table stakes - that is, the bare minimum to get you in the door. After that, it's all about managing relationships with your clients, your coworkers and your managers. Relationships are 100% cultural. But what exactly is culture? What does it have to do with high performance? And how do you use culture to take yourself to the next level?

What is Culture?
Your culture is all about shared experiences; things like, how you were raised, how you praised the Lord and resolved conflict. Because experiences create values, culture is the code of conduct that perpetuates shared values, one generation after another. So, your culture is your values system.

If you've been Black for more than fifteen minutes, you know that your skin color, along with your features, makes you instantly recognizable to others. They make you stand out in a crowd. Beyond your looks, however, it is your culture (i.e., your values system) that defines the quality of your relationships.

The people you serve will associate your performance with who you are (i.e., your personal identity), and that identity is always inseparable from your culture. You're never going to just be an ordinary engineer, for example. You'll always be seen as the Black engineer. Don't try to outrun that reality. It's not a problem unless you make it one. As the Black professional, it's more important to know that the way you decide to express your unique character is the bond that forges a strong connection between you and your clients, your coworkers and your supervisors. How you show up builds loyalty and determines how all these people will perceive your contribution to any project or initiative. It is important that you be consistent and authentic at all times. 

Know Who You Are
By now, you're probably grappling with some of the tangible elements of your culture and you may be struggling to figure out what any of this has to do with your professional performance. Before you go too far down that path, however, you need to know who you are as a Black professional. Here are a few key elements to take into consideration:

• Your mission (what’s your “why?”)
• Your values (what beliefs drive your performance?)
• Your ancestral personality (if your entire lineage was reduced a single person, what personality would it have?)
• Your unique positioning (how do you differentiate yourself from all other members of your profession?)
• Your voice (How do you express yourself?)

These elements are what define your personal brand as a Black professional, and before you can start really building your brand identity, you must have a clear understanding of each one. 

If you’re having trouble figuring out who you are exactly, don’t fret. In my experience as a coach and a mentor, most of my students and protégés struggle with this part of the professional development process. Usually, however, all people need is a little brainstorm session to help create clarity on brand identity and how it derives from one's culture.

Ask yourself:

• Why did I go into this business or profession?
• What beliefs and values are most important to me as a member of this profession?
• What do I do better than anyone else?
• What makes me special?
• If I could describe my peak performance in three words, what would they be?
• What are the three words I want my clients, coworkers and managers to use to describe me?

Once you’ve gotten clear about who you are as a Black professional, it’s time to build the identity that will bring your personal brand to life and demonstrate who you are to the people who matter most: your clients, coworkers and managers. 

CULTURE IS YOUR FOUNDATION
​Your culture - your values system - is the foundation for how your performance is perceived. I know this is probably counterintuitive for most people. But remember, relationships are 100% cultural. If you're able to openly embrace them as natural assets, personal values like communication style, hustle, and even fashion sense will all conspire to create an environment that is conducive your strengths. The more you can play to your strengths, the more likely it is that you will achieve peak performance, which will only increase your confidence.  

In other words, tapping into your culture means empowering your identity, which is absolutely requisite for building a truly successful profession that accurately represents who you are as a person. Stated simply, it's not necessary to pretend you don't have a culture in order to be respected as a professional. If you do feel like you have to pretend, you cannot really call it success, no matter how much money you make. 

So, how exactly do you tap into your culture and build a personal brand that will take your professionalism to the next level? 

Developing Your Personal Brand
Before you start building your personal brand, you need to start from your cultural core and lock in the basics of your performance structure. Here are some of the simple steps in developing your personal brand for peak performance: 
 

1. Analyze your culture and yourself: A full SWOT analysis that includes the culture — a look at the culture's strengths, weaknesses, opportunities and threats — is a proven way to help you understand your situation so you can better determine what your goals are and the steps you need to take to achieve them.
   
2. Determine your key professional goals: Your personal brand should help you achieve these goals. For example, if a Black consultant is pursuing a niche luxury market, his online persona should be crafted to appeal to that market and should appear on channels and sites where potential customers are likely to see them.
   
3. Get to know your clients: Conducting surveys and holding one-on-one interviews can help you determine who your offerings appeal to most strongly.
   
4. Determine the personality and message you wants to communicate: What do you want your clients, coworkers and managers to perceive about you? You need to create a consistent perception, rather than trying to demonstrate every positive trait imaginable. Everything you communicate - in your email signature, your website, your linkedin and your work ethic - should be in line with one other and deliver a coherent message.

Building a personal brand is a comprehensive, strategic effort, and every element needs to support your overall message and professional goal.  Success in the professional arena depends on much more than drive, effort and ability. Once you have achieved an acceptable level of competence in your field, our ability to LEAD RELATIONSHIPS and create strategic contacts will have a much greater impact than talent and credentials. As you ascend to social and political ladder in any discipline, you will soon discover how important it is to be consistent and authentic. Herein lies the value of culture, especially for the Black professional. 

Who Taught You The Meaning of African American Culture?
A few years ago, my mentor challenged me to define African American culture. Most of what I came up with was so particular to me and my family that I couldn't call it African American, per se. The only things that I could point to that seemed universally African American were admittedly vague, like speaking Ebonics, making soul food and creating jazz. But that's not culture. 

Culture is to people what water is to fish. Culture is your way of life, how you cook, clean, raise children, settle disputes, get married, buy a car... it is the collection of experiences that create shared values. Culture is the expression and protection of collective identity. 

Without culture, we cannot exist. Like the air we breathe and the water we drink, we depend upon the culture for life itself, Despite that fact, African Americans have become completely ignorant of where our culture comes from, how it gets to us and how we're truly supposed to sustain it. No wonder we're suffering from a severe identity crisis!

Unintended Consequences of Integration
One of the greatest consequences of integration is the mental barrier that prevents African Americans from seeing themselves through their own cultural lens. Stated another way, the overwhelming majority of contemporary African Americans see themselves as failed attempts at being White. In this regard, breaking the mental barriers that hold you back will transform every aspect of your life. More precisely, while there is very real evidence of a glass ceiling for Black people, almost all of us have bumped into glass ceilings that only exist in our minds.

The most successful African American advisors and mentors have developed methods to get around those mental barriers. We have discovered the secret to feeling at ease in the mainstream without losing our ethnic and cultural identities. We are not intimidated by other people's race, income, privilege or pedigree.  We know the value we bring to every circumstance and situation. Most importantly, understand the relationship between identity and peak performance. 

Glass ceilings most certainly limit your ability to thrive. But, they also function like a mental thermostat that constantly keeps you within your comfort zone. Take into consideration some of the greatest moments of African American achievement in the past hundred years. All of our peak performers had to reset their mental thermostats and expand their comfort zones. By their actions, they also changed the perception of what was possible. Your willingness to push yourself beyond your mental barriers will have a direct impact on the results you achieve.

One Degree Difference
Think about a person who builds a campfire and hangs a pot over the fire. The fire is burning at 211 degrees, but it's not boiling. Think what happens when you go from 211 degrees to 212. Now you have steam and with steam you can move a train. A whole new world opens up at 212 degrees that is unavailable at 211. Think of how many people came before you and got to 211 degrees and never knew how close they were!

What's Your Personal Brand?
Starbucks doesn't sell coffee; they're in the business of creating an experience. Similarly, Nike does not sell athletic apparel; they are in the business of empowering the underdog. As the global economy shifts towards globalization -  and automation - what you have historically known as products, services and job titles have now been reduced to mere commodities. Consequently, it's essential that you can distinguish what you do from a simple commodity that can be easily replaced with another. If what you offer is the same as everyone else, you'll be undervalued, underpaid and underrated.

One way to discover what value to add is by clarifying your identity. Who are you, really? No matter what industry you're in, and no matter what your title is, what you really sell is you, because the product is you! What separates you from the competition is you, and the experience you provide the people you serve. 

Once you are clear on your identity, you are ready to think about how to differentiate yourself. This is the basis of your personal brand. Not until you have clarified your identity can you determine the what you want to communicate and make sure what you present remains consistent with your culture, core values and sense of integrity. Until you understand what makes you unique, it is difficult to know who you are in the marketplace and create value for what you do.

The Price of Upward Mobility
Despite our undeniable success, many upwardly mobile African Americans are in excruciating pain. I'm talking about Black people who have played by the rules; attended the best universities, climbed the corporate ladder and been responsible parents. For all intents and purposes, we have so much to celebrate. Still, something is seriously WRONG.

Why are middle class Blacks angry?
Of course, we must take note of the seemingly endless complications of "doing ANYTHING while Black",  police brutality, and media assassination.  As serious as these issues are, I think these are really symptoms that can be traced to a single problem: BLACK IDENTITY CRISIS. We are a group of racial misfits who can't agree on something as innocuous as a racial designation... When you evaluate middle class Black values, we are clearly unable to strike a balance between our frequent denouncements of whites and their desire to be white (i.e., assimilate). If you doubt the veracity of my claim, go and ask 20 African Americans to define our culture - not in terms of food, music and art - but in terms of our values, customs and traditions. You will quickly see the fact that most Americans of African descent have become estranged from their heritage to the point that they cannot easily recall what it means to be Black. [1]

“Integration in the past has been understood as assimilation into a white society on white terms; a condition that implies the superiority of the white society. School integration meant sending Black children to attend White schools, almost never the other way around.  Today, a growing number of African Americans seek a goal more complex than integration into a white society; upwardly mobil Blacks increasingly aspire to the creation of a pluralist society in which African Americans may retain their identities as a distinct ethnic group… [2]

The African Problem
Beyond integration, another significant reason why Blacks have struggled with identity is our tenuous relationship with Africa. At the height of the Civil Rights Movement, we didn’t want anybody telling us anything about Africa, much less calling us Africans. In hating Africa and in hating the Africans, we ended up hating ourselves, without even realizing it. Because you can’t hate the roots of a tree and not hate the tree. You can’t hate your origin and not end up hating yourself. You can’t hate Africa and not hate yourself.” [3]

Nonetheless. the term African is a term that connects African Americans to a global community of people of African descent that are connected by a common history and a common experience. Whether you are Jamaican, Guyanese, Trinidadian, Ghanaian, Nigerian, or Kenyan you have felt the sting of British colonialism. Haitians, Martiniquans, Senegalese, and Guineans have all felt the sting of French colonialism. Brazilians, Angolans, and Mozambicans have all suffered through Portuguese colonialism. And just about every group of African people in the world has experienced American racism in one form or another. [4]

The African problem is one that America has always grappled with, as a nation. The claim that the Founders sought to create a multiracial democracy that welcomed immigrants from all over the world might make inspiring Fourth of July oratory, but it isn’t true. The first U.S. naturalization act of 1790 limited citizenship to immigrants who were “free white persons,” excluding Africans, Asians and others. America’s white only-naturalization policy lasted until after World War II... Some American nativists argued that of the three supposed strains of the white “race,” only “Nordic” immigrants were compatible with the existing American community.

Today, there are FIVE official categories used by the U.S. Census: African-Americans, non-Hispanic whites, Latinos (or Hispanics), native Americans and Asian and Pacific Islanders. These categories were settled upon by the federal government in the 1970s, and all except African-American, with its historical basis in America’s white supremacist caste system, are arbitrary to the point of absurdity. For example, Arab-Americans and Norwegian-Americans are lumped together as “non-Hispanic whites” while Americans of Indian and Japanese descent find themselves part of an “Asian and Pacific Islander” community. What is more, according to the Census, Hispanics may be of any race. [5]

Internalized White Supremacism
When Black people strongly identify with their cultural heritage, there is an increase in their self-esteem, self-efficacy, and motivation to improve. This phenomenon is important to the academic and professional development of Black middle professionals. Black professionals in every industry are often challenged with adjustment difficulties that are not experienced by their White counterparts (Gardner, Barrett, & Pearson, 2014).

According to Owens, Lacey, Rawls, and Holbert-Quince (2010), Black students pursuing postsecondary education struggle with the contradiction of the college environment and their cultures. Black students also face a lack of social support and discomfort with the social climate of the school. These students lack a sense of belonging and experience alienation, resistance, and a different dominant culture (Gardner et al., 2014; Heaven, 2015; Owens et al., 2010; Rush, 2012).

The experience of navigating back and forth between the dominant culture and one’s own culture on a daily basis, or living a bicultural existence, can be stressful (Gardner et al., 2014). Along with adjustment issues, upwardly mobile Blacks often feel the need for support and institutional connectedness (Owens et al., 2010). Upwardly mobile Blacks indicate discrimination, negative racial climate, marginalization, and a lack of Black peers and faculty as barriers while in doctoral programs at predominantly White institutions (PWIs; Henfield et al., 2011).

Developing a positive self-identity and self-awareness positively contributes to the Black professionals'’ progress and self efficacy (Hurd et al., 2012). Further, being exposed to any negative race-related interactions increases the negative feelings of Blacks, leading them to struggle with their abilities and perceived limitations of their counterparts (Gullan, Hoffman, & Leff, 2011). Lacking a solid foundation of self-identity leaves them susceptible to feeling more unsure of themselves, isolated, and disengaged. 

Spending vast amounts of time processing and enduring others’ actions, including microaggressions, and then trying to modify their behavior to prove they are equal, can impair the upwardly mobile Black professional’s self-confidence, hence, diminishing their will to continue their plight for success (Harper, 2007; Hurd et al., 2012).

Solórzano, Ceja, and Yosso (2000) defined microaggressions as subtle insults directed towards others, particularly minorities of any sort, that may be verbal or nonverbal. Though subtle and often uninvestigated, Solórzano et al. (2000) purported that microaggressions are pervasive forms of racism that verify Black inferiority. For example, if a White female clutches her purse as a Black male passes by, it may silently insinuate that Black men are criminals. Whether intentional or not, microaggressions communicate negative messages from those harboring negative biases. Sue (2010) contended that minorities frequently experience microaggressions in their day-to-day interactions with others and often feel like untrustworthy, second-class citizens.

According to Arroyo and Zigler (1995), in order for upwardly mobile Blacks to become successful, they feel forced to dissociate themselves from their culture of origin and adopt behavior and attitudes of the mainstream culture resulting in their increased feelings of guilt, depression, and identity confusion. 

The Power of African American Cultural Identity
Strong self-identification is associated with determination and academic success (Cokley et al., 2012). Hurd et al. (2012) stated, researchers have found an association between higher racial centrality and more positive performance among African-Americans... indicating that seeing race as a central part of one’s identity may contribute positively to one’s academic performance” (p. 1197). [6]

Henfield et al. (2011) identified four themes that Black doctoral-level students in counselor education programs expressed that helped them overcome difficulties in their program. Black doctoral-level students at predominately White institutions (PWIs) in counselor education programs perceived that the following elements assisted them with their professional development:
​

1. Individual support or assertiveness,
2. More experienced Black peers,
3. Culturally-based student organizations, and
4. Personal and professional care from advisors (Henfield et al., 2011). 

​
Mentorship, Identity and Upward Mobility
Through their investigation of Black administrators at PWIs, Gardner et al. (2014) revealed mentoring as an effective method to both facilitate retention of Black students and promote professional growth and development of Black professionals (Haizlip, 2012). Peer and faculty mentoring has positive influences on the experiences of doctoral students in counselor education programs, specifically Black students (Hinkle, Iarussi, Schermer, & Yensel, 2014) According to Henfield et al. (2011), after decades of activism,  social policy, and social justice, nearly half of the Black students in doctoral programs at PWIs surveyed continue to report experiencing feelings of isolation, marginalization, and lack of a substantial racial peer group during their graduate education.

Mentoring allows upwardly mobile Blacks to conceptualize their possible success. It may also provide an avenue to help alleviate isolation for both the student and professional. An illustration is in the case of Constance, a Black doctoral-level student in a counselor education program presented by Henfield et al. (2011). Constance shared her belief with the following words:

“I believe that for a minority student, involvement with persons from similar backgrounds aid[s] in the process of getting through the everyday bureaucracies associated with being a minority at a predominantly White institution” (p. 236).

Learn more about mentorship opportunities for upwardly mobile African Americans: 

So, as I return to my consultant roots, I'm revisiting the best practices in mentoring, coaching and counseling. It's great because this time around, I'm noticing some things that weren't so clear to me fifteen years ago.
For example, to be a great consultant, you've got to be a master of conversation. I don't mean small talk. When I say conversation, I am talking about demonstrating leadership through communication.
When I would sit down with smart, influential executives, my job was not to make them happy, but to help them grow. I had to tell them what changes needed to be made in themselves and in their organizations in order to improve outcomes. It was not just about shoveling data. They already had the best data. Instead, it was all about conversation.
So, how does the young Black consultant in African robes, with the name nobody can pronounce, advise the regional manager on how to run his business? One thing I always drew upon was conviction. I believe in what I say. That is, I believe that what I am advising you will be to your benefit. Even if I need to refer you to another specialist, I will tell you that without hesitation. It's because of my conviction.
When I speak, I do so from experience, which is my my mantra is "LIVE THE MEDICINE". I'm excited about returning to the consultancy model, this time leveraging my own books, courses and learning materials in an effort to serve my tribe at a deeper level than ever before!
Learn more: ObafemiO.com

My mother tried to warn me... "Son, the most dangerous and feared person in the world is a well-spoken Black man." She was absolutely right. I'll never forget the time, when I was in graduate school. It was an introductory counseling class, taught by a liberal white man. After listening to him repeatedly make blanket statements and generalizations about the human experience, I started to raise questions and engage in conversations that openly, but respectfully challenged his assumptions. 

One day, he mentioned something about overcoming cultural superstition in mental health. Naturally, I pointed out the fact that what one group calls science is superstition to another. A Canadian student chimed in, "What wold you say to a farmer in Ethiopia, whose crops are failing due to drought but refuses to leave the place because he BELIEVES that it has something to do with the gods or his ancestors?" He and the professor both looked at me with absolute certainty that I would agree with their position... I did not! 

I responded, "Ethiopians are among the oldest people on the planet, with an ancient civilization. I would encourage him to continue with his rituals - which have evidently worked for tens of thousands of years. But I would also encourage him to investigate what has happened more recently to now interrupt the success his people have had for so many generations... The problem may not be spiritual, or psychological at all. It might be colonial! He might need to keep his goods and keep his land, but get rid of the Europeans." They promptly changed the subject.  

Later on, however, I experienced what I call an academic court marshall, wherein this same professor brought me before the department chair, the graduate coordinator and my advisor. The professor started off with his complaint about me: "He can't be taught! He thinks he has an answer for everything... I haven't heard ideas articulated like that since Frantz Fanon." I looked at my advisor, who had wisely instructed me to allow him to do all the talking. Once the ordeal was done, my advisor did told me, "Don't worry about it. To be honest, it's not your fault. You heard what he said, right? Reading about it isn't the same as coming face to face with it. As a department, we weren't ready for a student like you. THAT'S the problem. This won't be the last time you'll have an experience like this so you need to think about what you're going to do next, what you want your next move to be."  He was telling me to make up my mind about moving up or moving on. 

In his groundbreaking book, Rage of a Privileged Class, Ellis Cose goes into exceptional detail about African American professionals who have climbed the corporate ladder, only to discover even greater degrees of discrimination and alienation. "Blacks with a household income of $50,000... on average, appeared to be more alienated than poorer Blacks... But even many who admit the legitimacy of the complaints will be disinclined to care. For the problems of the Black middle class, they will argue, pale in comparison with those of the underclass, the group that truly deserves our attention. " (Page 7-8)

Case in point, the FBI's newly-created Black Identity Extremist designation. A 12-page report, prepared by the F.B.I. Domestic Terrorism Analysis Unit in August 2016... announces the existence of the “Black Identity Extremist” movement and deems it a violent threat, asserting that Black activists’ grievances about racialized police violence and inequities in the criminal justice system have spurred retaliatory violence against law enforcement officers. It links incidents of violence by a handful of individual citizens like Michael Johnson, who shot 11 Dallas police officers in July 2016, to “B.I.E. ideology” and predicts that “perceptions of unjust treatment of African-Americans and the perceived unchallenged illegitimate actions of law enforcement will inspire premeditated attacks against law enforcement.”

This is fiction. Daryl Johnson, a former Department of Homeland Security intelligence agent, when asked by Foreign Policy in October why the F.B.I. would create the term “B.I.E.,” said, “I have no idea” and “I’m at a loss.” Michael German, a former F.B.I. agent and fellow with the Brennan Center for Justice’s liberty and national security program, said the “Black Identity Extremists” label simply represents an F.B.I. effort to define a movement where none exists. “Basically, it’s Black people who scare them,” he said. [New York Times November 2017]

Basically, it’s Black people who scare them. And who are the scariest Black people? Well-spoken Black men. Make no mistake about it; to be a well-spoken Black man in America is to exist in a state of prolonged crisis.  

Bill George, professor of management practice at the Harvard Business School, has identified 7 Lessons for Leading in Crisis. Leading in a crisis is often the greatest test of leadership. George observes: 

“In Chinese, the character for the word crisis is made up of two symbols, danger and opportunity. That’s exactly what it represents for you as a leader. Although there is always the danger of failing, guiding people through a major problem is your best opportunity to develop your leadership. That’s why I recommend that young leaders get down on the playing field early in their careers rather than commenting from the press box.” (p. 4)

1. Face Reality, Starting with Yourself - A crisis cannot be solved without acknowledging that it exists and being honest about your role in creating it. Furthermore, leaders are responsible for getting the rest of the team to acknowledge the crisis so that appropriate action can be taken to resolve it. 
2. Don’t be Atlas; Get the World Off Your Shoulders – Leaders cannot face or navigate a crisis alone. They must have a rock solid team in place so they can resolve the crisis with the greatest level of precision, expertise, and effectiveness. 
3. Dig Deep for the Root Cause – A problem is not always what it appears to be on the surface. Because leaders have a bias toward action, it’s easy to solve surface level problems rather than digging for the root cause. Leaders must keep wide open communication channels as their teams work together to get to the cause. Failure to do so will only lead to bigger problems with unintended consequences. The leader’s role is to “bring people together to confront their worst fears and address the risks” (p. 59).
4. Get Ready for the Long Haul – Leaders need the right perspective when crisis hits. Usually, almost always, the situation gets worse before it gets better. Because crises are typically bigger and more complex than originally anticipated, it is crucial for organizations to have sufficient cash reserves. They must be prepared for the long haul. Furthermore, leaders must carefully assess victory and survivability. 
5. Never Waste a Good Crisis – Crises are more than gargantuan problems. There is actually opportunity in crises to transform the organization for the good. Crises are extraordinarily valuable learning experiences. Leaders must learn from the crisis and leverage it to advance the organization. “Leaders who don’t take advantage of crises to make long-term changes not only waste their opportunities but sow the seeds for a repeat experience” (p. 86).
6. You’re in the Spotlight: Follow True North – When crises hit, the spotlight shines bright on the leader and the organization. “In a crisis, everything is amplified one hundredfold” (p. 89). Leaders cannot hide the truth. They are under the microscope and and attempt to be dishonest will only worsen the situation. Transparency and straightforwardness is critical. Communication and accessibility is absolute crucial. Crises are not the time to abandon true north. Live your values privately and publicly. 
7. Go on Offense, Focus on Winning Now – Leaders cannot shrink into a hole during a crisis. Not only must they handle the crisis itself with clarity and wisdom, they must strategically leverage the crisis to reshape the market and win. 

So, in the words of the Last Poets, Black People, What Y'all Gon' Do? Are you going to move up or move on?  Learn more: MENTORSHIP. 

Evolution is all about change! Your ability to anticipate changes and prepare accordingly is what will distinguish you from the rest. This is why all Yoruba kings of old retained babalawos, whose job it is to predict subtle changes in the environment and prepare the community thrive in the face of uncertainty.
In contemporary business and military organizations alike, it is the same. You cannot name a single corporation, army or nation that does not invest heavily in research that enables them to foretell the future based upon patterns and trends.
The message is clear: Leaders embrace change! No matter how powerful they are, wise leaders know that they cannot prevent changes. It is in their ability to accept the inevitability of change that effective leaders are able to guide and influence the way changes manifest.
So, why do you resist change? What is it that have convinced you that your denial will somehow stop changes from occurring?
What if you could actively predict changes and manage them with minimal anxiety? What if you could meet any change with total confidence? What if you could actually CREATE the changes that would give you competitive advantage?
Learn more: ObafemiO.com
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Without accountability, the vast majority of people will only do what is necessary to get by. We need somebody to remind us to set goals and stay on task until to job is done. Not only that, the more freedom and access you have, the easier it is for you to slip into "cruise mode" and do the bare minimum. 

But you know it's wrong, not morally-speaking, but in terms of your own integrity. At the deepest level of your consciousness, you KNOW that you have not come into the world to be average. You chose a divine mission and agreed to deliver upon the Ancestral Promise that was made many generations ago. Let's consider that Ifa says: 

It is the particular errand they sent someone that one delivers
One must not refuse to do the work someone give you to do
One does not wake up in the morning
And refuse the errands of ones creator
These were Ifa’s declarations to Oyi
When going to heaven
He sent Ikin to Ado land
He sent Ope, the Palm tree, to Igeti the home of his father
He said they should go and help him take care of the place.
- Holy Odu OturaOgbe

The hero's journey represents the quest to discover and master your identity, which is synonymous with destiny. The process of becoming a hero then, is what we call Ijo L'aiye, the journey of life. Each segment of the journey is an invitation to show up more fully and demonstrate your ability to focus relentlessly and perform effortlessly. Can you be unwavering in your purpose? Can you be fearless in your love? Under any and all circumstances, can you stay totally committed to your spiritual identity? More importantly, do you know where to go to get support for your purpose, becoming fearless and increasing your focus? 

Here are THREE DAIYLY QUESTIONS that will help you stay ready to move up or move on in every aspect of your life: 

1. Did I do my best to set clear goals for myself?
2. Did I do my best to make progress to achieve my goals? 
3. Did I do my best to remain fully engaged in what I was doing today? 

The ways in which you answer these questions will become the laws of your journey towards moving up or moving on. Every day, you either contribute to or detract from your success.  As a mentor and personal consultant, I can offer you nine levels of support for moving up or moving on. Find out more: MENTORSHIP.