The Big Brands Are Built on Blackness
It has been said that the world loves African culture but not African people. If you believe that's true, I want to know what you're going to do about it.
In response to today’s marketplace, in which many brands use Blackness to expand their businesses, Black professionals have a unique opportunity to lead the strategic use of cultural authenticity for financial success.
The benefits of using cultural heritage in brand strategies has a positive influence on a brand's success. Nike's endorsement of athletes like Serena Williams, Tiger Woods and Colin Kapernick are prime examples.
Blackness is an important tool in exuding a brand’s sense of cultural authenticity to the Global Marketplace. So, why are professional African Americans working so hard to tone down their Blackness in the work space? Why aren't African Americans leading the trend in ways that guarantee cultural integrity?
We're afraid of getting shut down.
We're afraid of being rejected.
We're afraid the glass ceiling will just get thicker and lower. We're afraid of losing money.
Here's the big secret: FEAR IS A MASTER TEACHER. We specialize in what we struggle with. Imagine what might happen if you could turn your fear into economic opportunity? Imagine if you learned to use your authentic voice to demonstrate your authority in the market. Imagine if your life experience gave you competitive advantage in ways you never thought possible.
Learn more: ObafemiO.com
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Live the Medicine
Obafemi Origunwa, MA
Thought leader, Ifa priest and author of four definitive books, Obafemi Origunwa inspires metamorphosis through living the medicine that will heal your life and heal the lives of the people you're destined to serve.